SEO for immediate growth

Search engine optimization is always the answer.

Here at, we're SEO evangelists. Customers are looking. They can choose you, or they can go to your competitor. Will you be found in the top search results for relevant keywords? You will with on your team. Contact us today to learn more about our SEO services.

SEO: lives and breathes it

Search engine optimization is often the best place to get the biggest revenue results with the least investment. 

If you're not already dominating your search results, you can probably improve your bottom line quickly with some steady, targeted effort.

No-risk SEO. If we don't grow your revenue, you don't pay.'s revenue-sharing model ensures that all incentives are aligned to your growth. For companies that pass our partnership criteria, we're willing to invest into your brand's growth at no upfront cost to you. Learn more on our revenue-sharing page!
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Why for SEO?

We're good at SEO. We're tenacious at winning on your behalf. And we're willing to put skin in the game. What more can you ask for?
" delivers. Jacob and his team continuously provide results, and have helped my business tremendously. I have seen so much growth since onboarding with CustomerFaucet"
—Jamie Wiltgen, Grand Rapids, MI
"CustomerFaucet has been great! It has helped me grow my business and helped do a lot of heavy lifting with me. "
—William Bui-Perez, Nashville, TN
SEO is an acronym for “search engine optimization.” It is a set of practices to improve your rankings in search results from Google and other search engines. 

Search engine optimization includes subdisciplines such as keyword research, writing good on-page content, and many other best practices. The better visibility your pages have in search results, the more frequently you'll attract calls, clicks...and money.
Google (and other search engines) crawls the internet with bots that gather information about webpages and place them in an index. 

Powerful algorithms analyze these webpages in the database, comparing hundreds of variables or signals, to decide which order websites or other digital properties (such as social media channels, Google Maps listings, and more) should appear for any given search query. 

A professional SEO company adjusts key factors that influence the signals Google is reading and making decisions upon. One such factor is the topical relevance of your content: how cohesive, thorough, and coherent is it, and how does it pertain to the key terms for which you're trying to rank? 

Another factor is brand prominence. Another is trustworthiness. There are many more as well. A good SEO company understands these ranking factors and has specific processes and techniques that improve the signals your business is sending.
Search engine optimization is integral to your brand's growth because a company's potential customers conduct thousands, millions, or billions of searches every year. 

In many cases, people perform a search with the intent to purchase the exact product or service you offer. If you're not visible to them, they'll do business with one of your competitors. 

Depending on your niche or industry, or customer type—business to business vs business-to-consumer, for example—a small improvement in SERPs (search engine results pages) can drive a big improvement in sales. The right SEO strategy, executed well, can usually drive rankings up significantly.

SEO types and key terms

All SEO shares the common goal of ranking your brand online. Here are some different SEO types, as well as some important terminology.
If your customers are in your own city or town—as is the case for most American businesses—then Local SEO matters a lot. Local SEO targets the person searching for a product, service, or other business near their own location. Examples of local search queries would be:

• "best hair salon denver"
• "austin microbreweries"
• "mechanic near me"

An SEO agency skilled in local SEO knows how to optimize for these geographically specific search terms so that the digital footprint of your local business rises in prominence in your city or town for all of the high-traffic target keywords related to your offerings. 

One key component of a local search engine optimization strategy involves your Google My Business listing and its ranking within the Google Maps search results. (Google My Business is merely the name Google has given their Google Maps listing dashboard.)
Local SEO - Learn more
Organic SEO, (also called national SEO, or just regular SEO) involves trying to claim the top spot for geographically agnostic search queries. Organic search terms tend to be much more competitive than local search terms, simply because the search traffic is much higher. Compare the following two search engine queries:

• A person in Peoria searches "best yoga near me"
• A person in Peoria searches "best yoga mat"

Google's natural language processing engine immediately understands that the person in the first example intends to take yoga classes somewhere in their neighborhood and will serve up a Google Maps pack followed by other search results related to Peoria yoga studios. Google understands "near me" to mean "in Peoria, Illinois."

For the second example, Google recognizes that the query is not related to Peoria and will show the searcher a mixture of ecommerce sites selling yoga mats, combined with blogs and reviews sites that compare and contrast yoga mat brands. 

Given that far more people search for "best yoga mat" than for Peoria yoga studios, ranking for the local term is less competitive. Therefore, organic SEO may need a longer time horizon when measuring movement in the search rankings.
Organic SEO - Learn more
On-page SEO (also called "on-site SEO") is a set of best practices to improve web page content for search engines and users.

Well-known on-page SEO activities include the optimization of title tags, content, internal links and URLs. Less well-known, more technical approaches involve content creation around entities and topical clusters that correspond to trends in Google's Natural Language Processing (NLP) abilities.

Here at, we have on-page search optimization down to a science. We include but go well beyond basic SEO factors such as keywords, optimal URL structure, and meta descriptions. and do extensive research into topical relevancy, latent semantic indexing related to the topic, and relevant Google entities.

We research user intent behind our target keywords, and write quality content that addresses that intent. Per Google’s own "How Search works" report, "Understanding intent is fundamentally about understanding language, and is a critical aspect of Search.

We build language models to try to decipher what strings of words we should look up in the index." ranks our clients in both local search and organic search by creating quality content that improves the user experience while also sending the appropriate ranking signals to Google and other search engines.
Off-page SEO is the mirror image of on-page SEO: it's everything that happens off of your website. Google uses many ranking factors when evaluating a brand's relevance to a given search query, and on-page content is only one of many such ranking factors. 

Off-page SEO involves signaling to Google and other search engines that your brand is reputable, respected, and relevant to a target search keyword. Off-page search engine optimization traditionally involves link-building; however, backlinks mean less today than they ever have and Google favors other ranking signals. has extensive experience testing a variety of off-page ranking factors that improve search ranking, both in organic search and local search (Google Maps). 

Social media accounts can play a role, especially if set up and optimized correctly, as well as other citations (places your brand is referenced around the internet). Traffic, quality content (on-page, of course, but also off-page on other web properties), and a number of other initiatives all go into our off-page SEO strategy that drives our clients' brands up in the SERPs.

Off-page SEO seems more difficult than on-page SEO given that a search engine optimization professional has less control over all of the off-page factors that go into one's search ranking. However, with effort, persistence, a whole lot of cutting-edge SEO strategy, and some pretty cool SEO tools, off-page SEO can be influenced...a lot!
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